Marketing
Marketing as a term is widely used in management of business and in our day to day life
And if we go back into the history then we find the existence of marketing
In the beginning of civilization, it all started with the barter system, when the buyers and sellers exchange their goods and services
Marketing as a topic first appear in the first half of the 20th century with reference to distribution
In marketing we study the process of distribution and determination of price throw the demand and supply
That's why Economic is the mother of marketing
The simplest way to understand what is marketing is to identified and meet the needs of the consumers.
As a marketer you tried to identify the needs of the consumer and you need to fulfill the needs of the customers
If you can identify and fulfill the needs of the customers in a better way you are a good marketer
Acc. To philip kotler - C C D V T P , it means marketing is all about Creating, Communicating,Delivering, Value to the Target market for Profit.
What do you mean by value?
Value is all about cost vs benefit
Once you pay money that become your cost and once you pay up that money , then you except certain things in returns, you except certain benefit in return.
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